Privacy policy
Privacy Policy
I. Collection and Use of Personal Information
When you use the mall services provided by Lark Cross-border E-commerce Services (Ya'an) Co., Ltd., we may request you to provide personal information. The Mall of Lark Cross-border E-commerce Services (Ya'an) Co., Ltd. will use such information in accordance with this Privacy Policy. You are not obligated to provide the personal information we request; however, in many cases, if you choose not to provide it, we will be unable to offer our products or services to you, nor respond to any issues you may encounter.
The following are examples of the types of personal information that the Mall of Lark Cross-border E-commerce Services (Ya'an) Co., Ltd. may collect and how we use such information:
II. What Personal Information We Collect
When you create an account, purchase products, download software updates, or contact us, we may collect various types of information, including your name, mailing address, phone number, email address, and contact preferences.
When you purchase goods or gift cards through the Mall of Lark Cross-border E-commerce Services (Ya'an) Co., Ltd., the Mall may collect information you provide about the aforementioned individuals (e.g., recipients), such as their name, mailing address, email address, and phone number. Lark Cross-border E-commerce Services (Ya'an) Co., Ltd. will use such information to fulfill your requests, provide relevant products or services, or for anti-fraud purposes.
In certain jurisdictions, we may be required by law to request users to provide government-issued identification documents. This requirement applies only in a limited number of situations, such as customs declaration.
IV. How We Use Your Personal Information
We will promptly notify you of the release of new products, software updates, and event previews. If you do not wish to be included in our mailing list, you can opt out at any time by updating your preference settings.
We may use your personal information (e.g., email address or mobile phone number) to verify and confirm your identity as a user.
We may use your personal information to send important notifications, such as order-related information regarding your purchases. Since this information is crucial for communication between you and the Mall, you cannot refuse to receive such notifications.
We also use personal information for internal purposes such as auditing, data analysis, and research, in order to improve the products, services of the Mall of Lark Cross-border E-commerce Services (Ya'an) Co., Ltd., and communication with customers.
Our system has integrated SDKs including cn.jpush.android (JPush), com.huawei.hms (Huawei Push), com.alipay (Alipay; Alipay Transit Code; Alipay Sesame Credit Real-Name Authentication; Sesame Authentication), and com.tencent.bugly (Bugly; Tencent Bugly). These SDKs will be used to send you messages when the APP pushes notifications, for the purpose of delivering the latest system updates.
V. Collection and Use of Non-Personal Information
We also collect data that, by itself, cannot be directly linked to any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are examples of non-personal information we may collect and how we use it:
We collect information such as occupation, language, postal code, area code, unique device identifier, referral URL, location, and the time zone in which the user uses the product. This helps us better understand customer behavior and improve our products, services, and advertising.
We collect information related to customer activities on our website. We aggregate this information to help us provide more useful information to customers and understand which parts of our website, products, and services are of most interest to them. For the purpose of this Privacy Policy, aggregated data is considered non-personal information.
We may collect and store detailed information about how you use our services, including search queries. Such information may be used to improve the relevance of results provided by our services. Typically, this information does not include your IP address, except in the following rare cases: when we need to ensure the quality of services provided via the Internet.
VI. Cookies and Other Technologies
The Mall of Lark Cross-border E-commerce Services (Ya'an) Co., Ltd., or its emails and advertisements, may use Cookies and other technologies such as pixel tags and web beacons. These technologies help us better understand user behavior, inform us which parts of our website have been visited, and measure and improve the effectiveness of advertisements and web searches. We consider information collected through Cookies and other technologies as non-personal information. However, if local laws classify Internet Protocol (IP) addresses or similar identification markers as personal information, we will also treat such identification markers as personal information. Similarly, for the purpose of this Privacy Policy, if non-personal information is combined with personal information, the combined information will be treated as personal information.
Like most Internet services, we also automatically collect certain information and store it in log files. Such information includes IP address, browser type and language, operating system, date/time stamp, etc.
We use this information to understand and analyze trends, manage the website, understand user behavior on the website, improve our products and services, and collect demographic information about the user base. The Mall of Lark Cross-border E-commerce Services (Ya'an) Co., Ltd. may use such information for our marketing and advertising services.
Pixel tags allow us to send emails in a format readable by customers and inform us whether the emails have been opened. We may use this information to reduce or discontinue sending emails to customers.
VII. Others
In accordance with laws, legal procedures, litigation, and/or requirements from public institutions and government authorities within or outside your country of residence, the Mall of Lark Cross-border E-commerce Services (Ya'an) Co., Ltd. may be required to disclose your personal information. We may also disclose information about you if we determine that such disclosure is necessary or appropriate for matters related to national security, law enforcement, or other issues of public importance.
We may also disclose information about you if we determine that such disclosure is reasonably necessary to enforce our terms and conditions, or to protect our operations or users. In addition, in the event of a reorganization, merger, or sale, we may transfer all personal information we have collected to the relevant third party.
Protection of Personal Information
The Mall of Lark Cross-border E-commerce Services (Ya'an) Co., Ltd. attaches great importance to the security of your personal information. The Mall will use encryption technologies such as Transport Layer Security (TLS) to protect your personal information during transmission. When the Mall of Lark Cross-border E-commerce Services (Ya'an) Co., Ltd. stores your personal data, we use computer systems with limited access rights, which are deployed in facilities protected by physical security measures. Your account password is stored in encrypted form, even when we use third-party storage space.
VIII. Privacy Questions
If you have any questions or inquiries regarding the privacy policy or data processing of the Mall of Lark Cross-border E-commerce Services (Ya'an) Co., Ltd., or wish to file a complaint about a potential violation of local privacy laws, please contact us. You can reach our support team at any time by calling the Mall of Lark Cross-border E-commerce Services (Ya'an) Co., Ltd. support hotline.
When we receive privacy-related questions or requests for access/download of information, we will classify and screen the contact person, and make every effort to resolve the specific issues or inquiries you have raised. If your question involves significant matters, we may request additional information from you. All contact persons who raise such significant questions will receive a response. If you are not satisfied with the reply you receive, you may refer the complaint to the relevant regulatory authority in your jurisdiction. If you consult us, we will provide information about the applicable complaint channels based on your specific situation. The Mall of Lark Cross-border E-commerce Services (Ya'an) Co., Ltd. may update its privacy policy at any time. If we make material changes to the privacy policy, we will post a notice and the updated privacy policy on the company's official website.
Permission Description:
- <android.permission.WRITE_EXTERNAL_STORAGE>: This permission allows access to files on the user's SD card. With the user's authorization, it is used for updating the profile picture in the personal center and contacting customer service to inquire about relevant product information before purchasing goods.
- <android.permission.CAMERA>: This permission enables access to the camera. With the user's authorization, it is used for updating the profile picture in the personal center, contacting customer service to inquire about relevant product information before purchasing goods, and scanning QR codes on the homepage to participate in product promotion activities such as price-cutting campaigns and group purchases.
- <android.permission.RECORD_AUDIO>: This permission permits audio recording. With the user's authorization, it is used for sending voice messages to customer service to inquire about relevant product information before purchasing goods